Marketing mix modelling

Optimize your marketing strategy with Menhir's AI-driven insights to maximize ROI and effectively engage your target audience.

Be where your customer is.

Our technology is:

Menhir's Explainable AI demystifies the impact of various marketing inputs on sales outcomes, providing marketers with clear, actionable insights into how and why certain strategies work.

Our Causal AI identifies and quantifies the direct effects of specific marketing actions on customer behavior, enabling precise adjustments to campaigns for optimal effectiveness.

The Menhir Platform converts complex data analytics into straightforward marketing actions, ensuring that businesses can swiftly adapt and implement winning strategies based on real-time data.

Action core

Decision Apps

Menhir's Decision Apps automate the analysis and optimization of marketing spend across channels, enabling marketers to achieve the best possible outcomes from their budgets.

Data & Model core

AI Models & Algorithms

Our proprietary AI suite leverages historical data and current market trends to predict the success of various marketing strategies, aiding in the formulation of superior marketing plans.

Data Collectors & Data Fabric

Menhir’s Data Fabric integrates diverse data sources, including customer demographics, engagement metrics, and sales data, to create a comprehensive view that fuels effective marketing strategies.

Marketing mix modelling by use case

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Menhir’s impact in Marketing Mix Modelling

Menhir revolutionises marketing effectiveness, enhancing campaign precision and driving significant improvements in customer engagement and sales.

Optimal Channel allocation

Utilize advanced analytics to strategically allocate real estate listings across optimal portals, increasing visibility and accelerating property transactions.

Digital Campaign Optimization

Analyse performance across digital platforms to refine ad placements and messaging, significantly improving click-through rates and conversion.

Seasonal Promotion Analysis

Evaluate the impact of seasonal promotions on foot traffic and sales, enabling fine-tuning of promotional strategies to maximize holiday revenue.

Build Tomorrow, Today.

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