Pricing & promotion

Harness data-driven strategies to dynamically optimize pricing and promotions, maximizing profitability and market responsiveness.

Menhir knows when "the price is right" for every individual customer.

Our technology is:

Menhir’s Explainable AI clarifies the data inputs and analytic processes behind pricing decisions, fostering transparency and enhancing stakeholder confidence in automated pricing strategies.

Our Causal AI unravels the complex relationships between pricing actions and consumer behavior, allowing businesses to predict and shape market responses effectively.

Menhir’s technology translates complex market data into actionable pricing and promotional strategies, enabling businesses to swiftly adjust to market conditions and consumer preferences.

Action core

Decision Apps

Menhir's Decision Apps empower marketers to implement real-time pricing adjustments and targeted promotions based on current market analytics, optimizing sales and customer engagement.

Data & Model core

AI Models & Algorithms

Our proprietary model suite analyse historical pricing data, competitor actions, and consumer demand trends to recommend optimal pricing and promotional strategies.

Data Collectors & Data Fabric

Menhir’s Data Fabric integrates data from sales transactions, market trends, and consumer feedback, creating a comprehensive dataset that fuels effective pricing models.

Pricing & promotion by use case

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Menhir’s impact in Pricing & Promotion

Menhir revolutionizes pricing strategies, enabling businesses to capitalize on market opportunities and drive revenue growth.

Holiday Sales Dynamic Pricing

Implement variable pricing strategies during peak shopping seasons to maximise sales volumes while maintaining profitability, adapting to real-time consumer purchasing patterns and inventory levels.

Promotional Effectiveness

Analyse consumer purchase rates and market saturation to tailor promotional campaigns, significantly increasing market penetration and consumer retention without undercutting long-term brand value.

Competitive Pricing Adjustment

Adapt pricing structures in response to competitor promotions and new product entries, ensuring competitive advantage and customer attraction during critical sales periods.

Build Tomorrow, Today.

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